Brand Design: Fundación Alicia Alonso
Brand identity design for Fundación Alicia Alonso, creating a comprehensive visual system that represents the legacy and artistic excellence of one of the most prestigious dance foundations in the world.
Project Overview
This project involved creating a comprehensive brand identity for the Fundación Alicia Alonso, one of the most prestigious dance foundations in the world. The design work focused on developing a visual system that honors the legacy of Alicia Alonso while presenting the foundation's work in a modern, accessible way.
Design Approach
The brand identity encompasses various applications including digital and print materials, ensuring consistency across all touchpoints while maintaining the artistic integrity and cultural significance of the foundation's mission.
Impact
The visual identity serves as a bridge between the foundation's rich history and its continued relevance in contemporary dance education and performance.